Alicia Romero Fernandez

Urban Hacks
This Does Not Exist
The Art of Scrolling
Burning Molds
Object Mutations
Mouth Senses 
Identidad Olfativa
Terapia Protocolo
The Discerning Eye

Contemporary Designer. Speculative futures. Industrial Design. Pisces. Born in Barcelona, currently living in Helsinki.
(+34) 678 30 79 33

Identidad Olfativa

The project aims to answer to the question: Which is the future of fragrances? through the investigation and the development of a product, which will be centered in millennials as main users. It is part of a collaboration with the packaging company Quadpack. During the investigation three different concepts are highlighted: perfume, body odor and communication: perfume modifies the body odor of a person which is an instinctive way of communication with other people. Identidad olfativa consists of a set of tools designed to extract those elements that form the olfactory identity of a person.

Date June 2018
Location Barcelona, Spain
For Elisava Design and Engineering School w/ Quadpack

Photos by author. 

A detailed study on body odor is mappped. Human smell is broken down into different layers, as in the following infography.

1. Body
2. Skin
3. Clothing
4. Home
5. Environment